![]() In addition to the foundation, Alberto continues to manage Hermes Music, which today is the largest musical instrument wholesaler in the country of Mexico.Īlberto’s education in Argentina was mostly music especially acoustic classical guitar. The extent of his devotion to these children was not made clear until Alberto established the Hermes Music Foundation in 2006 and outlined the many projects he and the foundation were involved with over the years. “I also opened a distribution center in Mexico City and in this very large city I became the exclusive distributor for the most important brands of the industry,” he said.Īlberto’s goal was always to serve music makers with quality products and service and in the background he set aside some of his profit to serve underprivileged children in both the US and Mexico. After opening shop in McAllen Brownsville, San Antonio and Laredo followed. With that philosophy of service and respect Hermes Music started to taste success. He pointed out that customers in México began to find out that he cared for them, consequently the word started to spread and suddenly a sea of musicians became customers of Hermes Music. He went on to say, “If my customer bought instruments from me in the United States and then had a problem with the equipment then the warranties and service would be taken care of in México and this was the success of the business.” As soon as he was able, he opened a small service center in Mexico City. I rented the place and opened Hermes Music in 1982 and started the business with only one employee,” he said. ![]() ![]() I had heard that this business had problems, later they closed. “I came to a place of business called Omega Music. The same scenario was the routine for many musicians from Mexico. When he called to claim the warranty he was informed that he had to bring the equipment back to McAllen the local store was to return the equipment to the manufacturer, and he must wait about a week and return to McAllen to pick up the equipment.įor Alberto this was a horrifying story, if the amplifiers were not fixed immediately he was not able to perform. He had bought amplifiers that turned bad when he was 2000 kilometers away from the Valley. Alberto came to the United States for the first time to buy musical instruments and equipment for his own use. They have two sons, Luis Alberto 24, and Jordan Alexis, 20. He is married to Carmen, originally from Tampico, Mexico. Entries scoring from 70-79 receive Honorable Mention recognition.Alberto was born in Argentina to Jose Kreimerman from Romania and Sara from Turkey. Entries with 80-89 points are Gold Winners. Entries receiving scores between 90-100 points are Platinum Winners. Utilizing a consensus judging system, the judges verbalize their criticisms, compliments, etc., and then agree on a score. There can be multiple winners or no winners in any given category. A small company is not compared to a Fortune 500 entrant in the same category. A 2-color and a 4-color brochure in the same category are not compared to each other. Work is judged on creativity and the judge’s perception of what you had to work with. ![]() They are selected based on experience and availability.Įntries are judged at random and not directly compared to other entries in their category. They are freelancers or own their own businesses. Judges are senior-level, experienced professionals. It takes about eight weeks of judging, eight hours a day, to review all the work that is submitted in each competition. A look at the list of winners is a who’s who of the creative industry. Now in its fourth decade, AMCP has earned a reputation for accuracy, fairness, and credibility. ![]()
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