Here are some strategies influencers are using to market and grow their video podcasts.Īs more influencers have turned to video podcasting, short-form video clips have become an effective driver to build buzz and reach new audiences, according to industry insiders.Many of these influencers also have large followings on other social apps, like TikTok.Influencers are using short-form video to advertise their podcast clips. In March, the US House Foreign Affairs Committee voted on a bill to empower the president to limit any transactions with TikTok, a measure which, if passed by the full Congress, could allow for a ban.īiden’s predecessor, Republican Donald Trump, sought an outright ban on the platform, citing national security concerns - but a federal court ultimately found he had overstepped his authority in doing so.Account icon An icon in the shape of a person's head and shoulders. TikTok has said it faced pressure from US President Joe Biden, a Democrat, to either sell its US operations to another party or face potential restrictions. “Your platform should be banned,” Republican Representative Cathy McMorris Rodgers said to him at one point. “We believe we are the only company that offers this level of transparency,” he told the hearing.īut Chew drew criticism from both sides of the political spectrum. He also touted a $1.5bn initiative to create a US-based storage programme through contracts with Oracle Corporation, a multinational tech company based in Austin, Texas. In March, TikTok CEO Shou Zi Chew made his first public appearance in a US congressional hearing to address concerns about user privacy in the country.Ĭhew underscored that TikTok “is not owned or controlled by the Chinese government”, emphasising its headquarters are based in Singapore and Los Angeles. It is well documented that the company provides such information and data to the Chinese Communist Party.” TikTok, Gianforte’s letter alleges, “harvests expansive amounts of personal information and data from its users’ devices, much of which is unrelated to the app’s purported objective of video sharing. In addition, the memorandum said that, effective June 1, no state employee could download or access social media apps “that provide personal information or data to foreign adversaries” using government-issued devices and networks. He also issued a memorandum to the state’s chief information officer calling for the ban to be widened to other social media apps with foreign ties, including the China-based WeChat and Telegram, which was founded by two Russian-born entrepreneurs. In signing the anti-TikTok legislation on Wednesday, Gianforte promised “to protect Montanans’ personal and private data from the Chinese Communist Party”. It also employs 7,000 people in the country.īut while China and TikTok’s owners have repeatedly denied that the video-sharing app is a threat, TikTok has earned bipartisan scrutiny in the US and other countries over questions of privacy, surveillance and alleged ties to Beijing’s government. TikTok, owned by the Beijing-based internet technology company ByteDance, boasts more than 1 billion users around the world, 150 million of which are based in the US.
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